Monday, April 13, 2015

Displaying a 2015 Ford Mustang Convertible 1,000 Feet Above Manhattan – Some Assembly Required



As the world honors 50 years of Ford Mustang, what better way to celebrate one of the most iconic car brands than putting one back on top of one of the most iconic buildings? When Ford and the Empire State Building decided to display a new 2015 Mustang convertible on the 86th floor observation deck, Ford turned to a longtime supplier for the unique expertise required to make this happen.

In a world where tiny startups are regularly swallowed up by established behemoths, Ford Motor Company and Romulus, Mich.-based DST Industries have been collaborators for nearly six decades. In 1965 – the only other time in the Empire State Building’s 83-year history a car was displayed on its open-air deck – a DST crew was on hand to show off that Mustang convertible.

“This week, the band is getting back together as Ford and DST bring the all-new Mustang to the Empire State Building to honor 50 years on sale,” said Dave Pericak, Mustang chief engineer. “We’ve taken the new Mustang to new heights of technology and refinement, so we decided to take it to new heights literally for this celebration.”
The Triple Yellow 2015 Mustang convertible will be on display for visitors to the Empire State Building observation deck April 16-17. When the deck closes to the public at 2 a.m. April 18, the crew will descend on the display car to reverse the entire process and remove it before visitors return at 8 a.m.

Check out The Road to the Empire State Building for a 2015 Ford Mustang Video:
 

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